5 Higher Education Marketing Trends to Follow in 2024
Marketing for higher education is rapidly becoming more relevant in the virtual world. , which means that educational institutions need to work much harder to attract them to their respective programs. In this article, we’ll go over some of the most prevalent trends in higher education marketing to help you promote your program as effectively as possible. So, without any further ado, let’s get right to the bottom of it!
1. TikTok may be the new platform for higher education marketing
Source: rollingstone.com
While TikTok may not be the first app that comes to mind when we’re talking about higher education, it’s probably one of the most popular marketing platforms to date. Besides, if you think about it, Gen Z makes up the majority of the app’s user base, and they’re the generation that’s soon heading to college. This makes them the perfect target demographic for higher education marketing content!
If you haven’t used TikTok as a part of your marketing strategy before, perhaps it’s time to give it a try. Your content should appeal to younger generations, but it should stay tasteful and professional as well. Therefore, you should consult with an experienced content creator before you start posting!
2. Everything is about having a quality website
It doesn’t matter how good and extensive your courses and programs are, if you do not have a strong online presence, it will all amount to nothing! Think about it this way: your website is the first thing your future students will associate you with, so if it’s not functional nor attractive, they might decide to seek their education somewhere else. Ensure you invest in SEO marketing and content writing, and keep your website as informative as you can. We recommend hiring a professional agency to help you optimize your website as much as possible.
3. Livestreams
Source: blog.hubspot.com
According to higher education marketing experts, live streaming might be one of the most powerful promotional tools in the industry. Ever since the global COVID19 pandemic has struck the world, many educational institutions have moved their informative courses and panels into the virtual space.
These types of events allow the interested parties to learn more about your program without leaving the comfort of their homes. It’s certainly an excellent way to promote your institution without spending too much of your resources.
4. Stay mobile-friendly
Not everyone has a personal computer, but almost everyone has a smartphone nowadays. Making your website and all of your online content mobile-friendly is one of the most important higher education marketing trends you can follow. If you want to take it a step further, you could even develop your own mobile application to reach a wider range of mobile users worldwide.
5. Online classes
Source: learndash.com
If you’re still not offering online classes, perhaps it’s time to reconsider. Online learning has been around for a while now, but the current COVID crisis has made it an absolute necessity. Even when the pandemic finally ends, online learning allows higher accessibility for international students from every corner of the world.
