What is Photo Etching and How Can It Benefit Your Business?
Edinburgh wedding photographer, George Brown, has been working as a professional photographer for over 20 years. When he discovered photo etching, he learned could better serve his clients by giving them more variety in their wedding albums.
It is a process that allows wedding couples to create their unique wedding pictures with the help of their wedding photographer. It includes digital-colored backgrounds and fine art-style pictures that make your wedding photos stand out from the rest. It is a popular option for weddings that do not have an extensive supply of photographs or know what they would like to include in their wedding album.
Photo Printing process
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A professional photographer uses an ink-jet printer to print images onto photo paper. The images are then transferred onto clear plastic acrylic with rubber bands and cut out by an automatic cutter. The image can then be printed onto fine art paper and color-matched to the wedding colors.
These photos are then mounted on a colored background to create a unique wedding album. This process is much quicker than traditional photo printing as there is no need to use a large format printer or make multiple images.
This process allows the photographer to fit in many more images onto one page and includes full-color photographs, which are not possible with digital photo printing.
Benefits of photo etching to your business
1. It Will Make You Look Like a Pro
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Customers buy from professionals. You should look like one too. Too many freelancers and entrepreneurs are still using pen and paper or basic ink-jets to do their job; this is especially true for marketing materials and promotion. There is only so much you can do with a routine flyer and small print. You can make a large-scale label that looks professional and credible with photo etching.
2. It Is Cost-Effective
Let’s face it, some of the tools used in printing are quite pricey. Whether it’s the ink or the paper, it still ends up costing a considerable amount of money if your project is more than an office memo. With photo etching, purchasing an ink-jet cartridge will be a thing of the past. For example, most photo-etched labels start with around $3-6 per label (more on that further down).
3. It Is a Quick Process
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If you’ve ever tried to take a picture by hand, you know that it is quite the task. You have to organize everything beforehand, be completely steady and comfortable, and make sure the lighting is proper. You only have to set up your equipment with photo etching, put on your glasses, and then presto! – you are done in under 5 minutes!
4. It Will Save You Time & Money
How many hours are wasted each week doing things such as printing out branded envelopes? This costs money, time, and many headaches for your organization which can be easily avoided with photo-etched labels.
Take a label that costs $3-6 per label, and multiply that times the number of envelopes needed. This is a quick and affordable way to give your organization an edge over the competition.
5. It Is Versatile
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Typically, the price you pay for photo-etched labels will more than cover your needs. For example, if you need 10,000 labels, you will most likely be paying around $350-$500 for them. Etched labels also come in hundreds of shapes and sizes and can provide a way to promote your business not only on paper but online as well (more on that further down).
6. It Provides A Great ROI
One of the most important things when it comes to small businesses is their return on investment (ROI). While it is true that the initial cost of photo etching is a bit high, you will be able to turn an immediate profit with your new label.
You also won’t need to worry about the products you are branding going out of style as etched labels are very popular and go extremely well with fashion clothing and accessories.
7. It Is a Unique Branding Tool
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Creating and securing a good brand identity is essential for your organization, but finding new people to do business with. Whether you are looking to use photo-etched labels as a means of gaining new clients or keeping your clientele happy, they are an excellent way to market yourself to potential customers.
They will also make you much more search engine friendly, and this can help boost your site’s ranking in online directories and determine the effectiveness of the marketing you do online.
8. It Will Help You Become More Popular
You can’t go wrong with trying new things in the business world. Etched photo labels are a great way to promote your brand, gain more traffic, reach out to a larger audience, and look like a professional in the process! Just don’t forget to test them out first on your products; it will help you determine whether or not you need to make adjustments before giving them out for a real test run.
9. It Will Put You on the Cutting Edge of Technology
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Photo-etched labels are an excellent way to set yourself apart from your competitor and gain an advantage in the business world. You can also use It as a tool to create online buzz and help propel your website ranking higher in search engines like Google.
It’s a great way to promote your business and help your workforce get ahead. Getting on the cutting edge of technology will help put you at the top of your game. You may also want to consider offering your wedding clients professional video production, as well. Capture all those great moments for future generations to view.
Conclusion
In conclusion, If you are looking for a way to promote your brand, have more traffic, and start making a profit, etched photo labels are the way to go. They can bring you new customers online and in-person, through SEO and branding methods. Professionally printed photo labels are also a great way to save time and money and get a better return on investment. You can’t go wrong!
